Why AI Tools Shouldn’t Have Paid Adverts, but they are going to…
Google’s testing ads in AI Overview results. Perplexity’s considering sponsored answers. ChatGPT’s exploring “promoted content.” We’re about to ruin AI the same way we ruined everything else. We’ve Seen This Film Before There’s a brilliant video from The Naked Brand where B. Bonin Bough – PepsiCo’s head of digital – talks about the early internet: […]
SEO is NOT dead
Ladies and Gentlemen, SEO Is Still Alive I’m writing this today because, quite frankly, I’ve seen blogs and threads sent out today that are already out of date. I’ve seen one particularly about the history of Google – how it went from 10 blue links to position zero, then moved to AI overview, and how […]
Ladies and Gentlemen, allow me to introduce you to… flip flop marketing
What on earth is Corbett on about now. Well unfortunately people I’m seeing this happen so much at the moment because everyone is looking for their silver bullet. Something has happened to society, personally I blame Amazon, but in reality it’s the internet and social media. We can get our groceries delivered, we can buy […]
Stop trying to do everything all at once
OK people, I’m guilty of this. It’s all my fault, I promised too much on a video shoot, went to get it all and failed. The whole day needs repeating on my expense. When you’ve kindly finished soighing and giving me side eye I will explain. I have a habit of wanting to do everything […]
Kids, it’s time to stop using AI generated content…
Ok so this is pretty big SEO news: https://searchengineland.com/google-quality-raters-content-ai-generated-454161 And yes I’m late to comment on it. I’m busy! However the implications of that change are pretty big AND in our opinion very welcome. I’ve spent time working with some clients now for over a year or so (EEAT brag). We’ve been discussing next steps and I’ve begged […]
8 things you can do to your website now to make more conversions.
Steve it has been ages. What exactly have you been doing? No one cried. Well since my last blog and 30 days of marketing, the world of Father of 4 has gone a little… Busy! Yes… I kept my sales and marketing cycle going, just more sales! We are onto our fifth new website this […]
30 days of marketing tips: What have we learnt?
If you have been living in a social media free bubble then you won’t know we have released our 30 days of marketing tips. For those who want to rewatch it choose your preferred platform below: Facebook LinkedIn TikTok We hope we have offered something unique and different for you. If we did, please let […]
Marketing Expectations – yeah we’re going there!
Wow. This is a tough one to write. But it’s important to discuss, we’ve had lots of examples of either impatience or pleasant surprise. Marketing activities take time to work and marketing expectations are high. Let’s take the adage… It takes eight touches with a brand before a consumer buys. Just take that in for a second… […]
A new website means you need to do more stuff.
It’s taken months, but finally the agency or in house team have made the new website. It’s everything you asked for and you are excited to launch. But wait… read this article BEFORE you dare press “go live”. This might just save your job if PPC and SEO results are vital to you. URL’s New […]
How do you get it so wrong?
A message has just pinged through on my WhatsApp.. “have you seen this”. It’s from a friend and he knows what boils me. It’s a link to a website, a redesigned new website. It’s awful. He knows it’s awful and if the owners don’t then something is a foot. Off course I’m not going to […]