Here's what's broken
We've audited 200+ marketing setups. Six things break in roughly the same order, in roughly every business. Here they are. None of them are your fault. All of them are fixable.
Your CPL
Higher than your AOV. Quietly losing money on every win.
Your reports
Designed to look busy. Built to dodge the real question.
Your ownership
Ad accounts in the agency's name. The day you leave, you lose the lot.
Your contract
12-month minimum. No exit clause. No skin in the game.
Your retainer
"Strategy" billed every month. The deliverables? Three Instagram posts.
Your attribution
Last-click in Google Analytics. Everything else is a guess.
Pick the door that's yours.
Each route opens a page that answers your questions in your order. No wading through copy meant for someone else.
Loughborough owners
A coffee at Peter Pizzeria. A handshake that means it. Most of our retainers are within 30 miles.
Ecommerce ready to scale
Ads, SEO, CRO. You've got product-market fit. You need someone who reads a P&L and a dashboard equally well.
Charities & fundraisers
Charity rate. Same craft, fairer price. We work with Molly's Gift, BSSVD, and a handful more.
Agencies needing a partner
Quietly behind your brand. We don't poach. We don't talk. Six agencies on the books right now.
B2B chasing qualified leads
Pipeline, not impressions. We build the engine that turns first touch into signed deals — and prove every step.
Five words. None of them are “synergy”.
Every login, every account, every spreadsheet in your name from day one. We work in your accounts, never our own.
CPL, LTV, POAS — the full P&L stack. We measure what makes you money, not what makes a slide deck pretty.
No jargon for jargon's sake. No 12-month minimums. No "out of scope" emails. Plain English costs less than synergy.
30% click growth. 83:1 ROI. £1.2M pipeline. Audited. Board-reported. Boring on purpose.
We coach youth football. We sit on school boards. We play in bands. We answer the phone. That's on purpose.
The CEO Marketing Playbook.
The book CEOs read so they stop being taken for a ride by their marketing agency. Plain English. Real frameworks. Receipts.
- CH.01 The mindset shift
- CH.02 Know your numbers
- CH.03 Resources and reality
- CH.04 The patience problem
Got any freebies? Yes.
We’re not scared of sharing what we know. Take our advice and implement it yourself, brilliant. Watch these and think “I need someone to do this for me,” even better. Either way you’re winning, and the tools are free.
Cost-per-lead calculator
Tap in your spend and your leads. See your true CPL across every channel in seconds, the number most agencies hope you never find.
Lifetime-value calculator
Work out what a customer is worth across every year they buy from you and the spend ceiling you can hit to win one.
30 days of CEO marketing tips
A short film a day for thirty days, aimed at directors who need to understand what their marketing team is actually doing.
From quietly profitable toSEO PROFIT.
200-year-old brand. Stale ecommerce engine. Category being eaten by cheaper imports. Eighteen months in, we'd rebuilt the funnel end to end.
I started with a blank page. and just one question
What do I stand for? Honesty and transparency were the first two words I wrote. They were also the last.
Marketing is an industry that can suck. Owners get ripped off. They don't own their assets. They don't see how marketing links to sales. So I built Father of 4 to do it differently, marketing that happens for business owners, not to them. No flowery shirts, no ghosting after a contract sign off (and up fornt payment), in fact no up front payments.
Twenty years in PLC marketing. CDA. Nylacast. Appliance City. Budgets up to £20M. Now running FO4 as a fractional MD. Coach youth football. Charnwood College governor. Play guitar in a band called Halcyon when the diary lets me.
What are we thinking?
The real stuff. Not “10 tips to boost engagement” clickbait. We call out the BS in our industry and share what twenty years of doing this has taught us. Here’s the last few.
How thirsty is AI? I asked Google’s AI, then checked it was right, because you know.. its not always right, right?
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Why AI Tools Shouldn’t Have Paid Adverts, but they are going to…
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SEO is NOT dead
Ladies and Gentlemen, SEO Is Still Alive I’m writing this today because, quite frankly, I’ve seen blogs and threads sent out today that are already out of date. I’ve seen one particularly about the history of Google – how it went from 10 blue links to position zero, then moved to AI overview, and how […]