FREEBIE · CLIENT-BY-CLIENT TOOL

What they're really worth.

Most CEOs obsess over the first sale. The smart money is on lifetime value, a customer worth £10k over three years can be chased far harder than one worth £500. List your clients below and see the real number.

01 Your client LTV sheet

List your clients.

One row per customer, or per customer type. We multiply sale value by how often they buy by how long they stay, that's lifetime value.

Client LTV sheet
# Client name Avg sale value per transaction Purchases / year frequency Lifespan in years Lifetime value

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Hit “Add client” to start working out what each customer is really worth.

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Average LTV
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Highest LTV
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Total LTV
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★ The honest chat

Make them worth more.

Knowing the number is step one. Pushing it up, better retention, more repeat business, sharper acquisition, is the work. Let's have a straight-talking chat about it.

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