Pick your poison.
Same words. Same chapters. Same worksheets. Different shelves. Buy the paperback if you want it to last; buy the digital if you want it now. Or buy the paperback and have the digital thrown in for a fiver.
The CEO Marketing Playbook — Paperback
The book you can throw on the boardroom table at the start of a meeting and pick up at the end.
- , 126 pages · full colour
- , 15 chapters and worksheets
- , No signings, too embarrassing!
- , UK shipping · £4.99
- , Why did posting get expensive?
The CEO Marketing Playbook — PDF
The whole book as a properly typeset PDF. Searchable. Annotatable. Print-at-home if you can't wait for the post.
- , Single PDF · full colour
- , No DRM · print at home
- , All chapter worksheets
- , Free 2026 update
- , Email delivery · instant
The CEO Marketing Playbook — eReader
For the train, the plane, and the bath. Reflowing layout, big print mode, all bookmarks transfer across your devices.
- , EPUB + MOBI in one bundle
- , Reflowing layout
- , Read on Kindle / Kobo / Apple
- , Free 2026 update
- , Email delivery · instant
Fifteen chapters. Downloadable worksheets
No three-page anecdotes about Spike’s gap year. No quoting Simon Sinek. Fifteen chapters, doownloadable worksheets, twelve things to do on Monday morning. It’s not War and Peace, it’s the book you wished your last marketing agency had written
Stop flip flopping and start doing it properly
Cost per lead, lifetime value.. you know, important stuff!
Working out your real costs, with short marketing explanations
Every CEO wanted results yesterday, this stuff takes time to deliver.
Not 4 P's! Customer journey is where you get the most bang for your buck
We only had 3 leads this month! Did they convert, yes, how much, £100k. Quality then?
Noise like AI, because everyone is suddenly an expert. Reviews and how to deal with them
Attribution baby, if you don't know what works how do you decide what to do?
What should you spend and who should do the job?
How to spot the right people, or more importantly the wrong people.
You are spending this cash on marketing, so make them accountable for every penny!
If you open a TikTok channel and you haven't defined your strategy, then ffs read this
How it feels when those leads and sales land. Sometimes you don't notice
Because you are a CEO, not a marketer.
Timelines With a Real Life Case Study
Yes. Or no.
A book that says it’s for everyone is for no-one. This one’s for owners, founders and FDs who think marketing should pay back. Two columns. Pick yours.
- 01 CEOs, owners and MDs who own the marketing budget
- 02 Founders briefing an agency for the first time
- 03 FDs who'd like marketing to make sense in P&L language
- 04 Marketing managers who need ammunition for the board
- 01 Career marketers chasing their next vanity certificate
- 02 Anyone hoping for a Simon Sinek quote per page
- 03 People who think TikTok is a complete strategy
- 04 Agency salesfolk after a competitor download
Quotes from readers. Real ones. Not Trustpilot bots.
All from people who paid for the book (or were given one because they’d earned it). No incentivised review platform. No five-star bot farm. Just three CEOs who said something interesting enough to print.
“You're exposing us!”
What on earth are you writing this for, now my clients challenge me on a regular basis!
“I now keep the tap on”
I started reading this in bed, within 2 pages I knew it had to be on the desk at work and worked through.
“I'm reading it again”
There's a lot to process, I'm reading it for a second time because it's of value
Twenty years. One blank page.
Spike spent twenty years inside PLC marketing, CDA, Nylacast, Appliance City, running budgets up to £20M and quietly noticing how often the agencies on the other side of the table were wrong. In 2019 he started Father of 4 to do it differently.
The CEO Marketing Playbook is six years of consulting boiled down into 200 pages a busy founder can read. No padding. No jargon. The worksheets work. The flip-flop joke pays off in chapter one.