Last updated: 30/06/2026
This privacy policy explains how Father of 4 Ltd (“we”, “us”, “our”) collects, uses and protects the personal information you give us when you use our website fatherof4.co.uk or contact us.
We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Father of 4 Ltd is a limited company registered in England and Wales (company number 17285859), trading as Father of 4 Ltd. Our registered office is Pera Business Park Nottingham Road, Melton Mowbray, Leicestershire, United Kingdom, LE13 0PB
For the purposes of data protection law, we are the data controller for the personal information described in this policy. If you have any questions, contact us at tired@fatherof4.co.uk.
We are registered with the Information Commissioner’s Office (ICO), registration number 17285859.
The information we collect
We may collect and process the following information about you:
- Contact and enquiry details you give us through our website forms, by email, by phone or in person. This typically includes your name, business name, email address, phone number and the content of your message.
- Information you provide during our work together, such as project briefs, marketing requirements and account details, where you become a client or prospective client.
- Technical and usage data, such as your IP address, browser type, device information, the pages you visit and how you move through our site. This is collected through cookies and similar technologies (see our Cookie Policy).
- Marketing preferences, including whether you have asked to receive communications from us and through which channels.
How we collect your information
We collect personal information when you complete a form on our website, send us an email, call us, sign up to receive marketing from us, or interact with our site through cookies and analytics tools.
Why we use your information and our lawful basis
We only use your personal information where the law allows us to. The main reasons we process your data, and the lawful basis we rely on, are set out below.
- Responding to enquiries and providing quotes – on the basis of our legitimate interests in answering people who contact us and in running and growing our business, or to take steps at your request before entering into a contract.
- Delivering our services and managing client accounts – for the performance of a contract with you, or to take steps at your request before entering into one.
- Sending marketing communications – on the basis of your consent, or our legitimate interests where you are an existing client or business contact and the law permits, in each case with the option to opt out at any time.
- Improving our website and understanding how it is used – on the basis of your consent for non-essential analytics cookies, and our legitimate interests in maintaining a secure, well-functioning site.
- Meeting our legal and accounting obligations – where we need to comply with a legal obligation, for example keeping financial records.
Where we rely on legitimate interests, we have considered whether those interests are outweighed by your rights and interests. You can ask us for more detail on this assessment at any time.
Marketing communications
If you have agreed to receive marketing from us, or you are an existing client or relevant business contact, we may send you information about our services, insights and offers by email.
You can ask us to stop sending marketing at any time by using the unsubscribe link in any email, or by contacting us at tired@fatherof4.co.uk. We will action your request promptly.
Who we share your information with
We do not sell your personal information. We may share it with trusted third parties who help us run our business and deliver our services, including:
- IT, hosting, email and CRM providers who store and process data on our behalf;
- analytics and marketing platform providers;
- professional advisers such as accountants and, where necessary, legal advisers;
- any party we are legally required to share information with, for example to comply with a legal obligation or court order.
Where third parties process personal data on our behalf, they do so under a written contract that requires them to keep your data secure and to use it only as instructed.
Please note that in the course of providing marketing services to our clients, we may process personal data on behalf of those clients. In that situation our client is the data controller and we act as their processor under a separate agreement, and this privacy policy does not apply to that processing.
Transfers outside the UK
Some of the providers we use may store or process data outside the UK. Where this happens, we take steps to ensure your information is protected by an appropriate safeguard recognised under UK data protection law, such as an adequacy decision or standard contractual clauses. You can ask us for more information about these safeguards.
How long we keep your information
We keep your personal information only for as long as we need it for the purposes set out in this policy, and to meet any legal, accounting or reporting requirements.
Enquiry data from people who do not become clients is generally kept for 3 months and then deleted. Client records and financial records are kept for as long as is necessary to meet our legal and accounting obligations, usually at least six years.
Your rights
Under data protection law you have the following rights:
- the right to be informed about how we use your data;
- the right to access the personal data we hold about you;
- the right to have inaccurate data corrected;
- the right to have your data erased in certain circumstances;
- the right to restrict our processing of your data in certain circumstances;
- the right to data portability;
- the right to object to our processing, including for direct marketing;
- rights relating to automated decision making and profiling.
To exercise any of these rights, contact us at tired@fatherof4.co.uk. We will respond within one month. There is normally no charge.
Cookies
Our website uses cookies and similar technologies. For full details of the cookies we use and how to manage them, please see our Cookie Policy.
Other websites
Our website may contain links to other sites. This privacy policy applies only to our website, so we encourage you to read the privacy policies of any other sites you visit. We are not responsible for the content or practices of those sites.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with a revised “last updated” date. Please check back regularly.
How to contact us
If you have any questions about this policy or how we handle your data, or you wish to make a complaint, contact us at:
Father of 4 Ltd
177 Bradon Road, Loughborough, LE11 5YU
Email: tired@fatherof4.co.uk
Phone: 01509 440103
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection, at ico.org.uk or on 0303 123 1113. We would ask you to contact us first so we can try to resolve the matter.