Your real cost per lead.

Most CEOs don't know their real cost per lead, because they're not counting everything. This works it out in sixty seconds. Nothing leaves your browser.

01 Your monthly marketing spend BE HONEST · COUNT EVERYTHING

Count everything.

The real number hides in the costs you forget, your own hours, the subscriptions, the agency retainer. Put the lot in.

SEO

PPC / Paid Ads

Social Media

Agency Costs

Marketing Staff

CEO Time, your own hours on marketing, costed

hrs

£0

Offline Advertising

Email Marketing

Design & Content

Subscriptions & Tools

CRM

Website & Hosting

Events & Networking

Other

Total monthly spend

0 items entered

£0

02 Your cost per lead SPEND ÷ LEADS

How many leads?

All that spend buys a number of leads each month. Drop it in, we'll do the division.

Leads generated per month

Your cost per lead

£0.00

per lead generated

03 Are you overspending? OPTIONAL · THE MAXIMUM YOU CAN AFFORD

Pop your numbers in and we'll tell you the most you should be paying per lead, and whether you're over or under that figure.

Average sale value

Profit margin

Lead-to-sale conversion rate

Maximum affordable cost per lead

£0.00

the most you should be paying

★ The honest chat STRAIGHT-TALKING · NO PITCH DECK

Let's sharpen that number.

Whether you're overspending or doing well, there's always room to sharpen your marketing. Let's have a straight-talking chat about it.

Book your FREE marketing audit →