Last updated: 30/6/2026
This cookie policy explains how Father of 4 Ltd(“we”, “us”, “our”) uses cookies and similar technologies on our website fatherof4.co.uk. It should be read alongside our Privacy Policy.
What are cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site owner.
We also use similar technologies such as tracking pixels and tags, which we refer to collectively as “cookies” in this policy.
How we use cookies
We use cookies to make our website function, to understand how visitors use it, and to support our marketing. We group the cookies we use into the categories below.
Strictly necessary cookies
These cookies are essential for the website to work. They include cookies that keep the site secure and remember your cookie preferences. The website cannot function properly without them, so they do not require your consent.
Analytics and performance cookies
These cookies help us understand how visitors interact with our website by collecting information such as the pages visited and time spent on the site. This helps us improve how the site works. We also use first-party analytics and attribution cookies to understand how people find and move through our site. These cookies are only set with your consent.
Functionality cookies
These cookies allow the website to remember choices you make and provide enhanced features. They are only set with your consent.
Marketing and targeting cookies
These cookies may be set through our site by us or our advertising partners. They are used to build a profile of your interests and show you relevant content on other sites. They are only set with your consent.
The cookies we use
The table below lists the cookies currently in use on our website. [ACTION: replace the example rows below with the actual cookies on your site. Run a cookie scan, or check your consent tool and analytics setup, before publishing. Common entries for a WordPress site include the WordPress session and consent cookies, Google Analytics (GA4), Google Tag Manager, and any first-party attribution cookie set by your own tracking.]
| Cookie name | Provider | Purpose | Category | Expiry |
|---|---|---|---|---|
| [cookie_name] | [provider] | [what it does] | [category] | [duration] |
| _ga | Google Analytics | Distinguishes users for analytics | Analytics | 2 years |
| Stores your cookie preferences | Strictly necessary | 90 days |
Third-party cookies
Some cookies on our site are set by third parties, for example where we embed content such as videos or maps, or use analytics and marketing tools. We do not control these cookies, so we recommend you check the relevant third party’s own cookie and privacy information.
Managing your cookie preferences
When you first visit our website you are asked to accept or decline non-essential cookies.
You can also control cookies through your browser settings. Most browsers let you refuse or delete cookies, although doing so may affect how parts of the website work. Guidance for the main browsers is available at aboutcookies.org.
Changes to this policy
We may update this cookie policy from time to time. Any changes will be posted on this page with a revised “last updated” date.
Contact us
If you have any questions about our use of cookies, contact us at tired@fatherof4.co.uk.