Four things we open. In that order. On purpose.
Most marketing leaks happen in the same four places, in roughly the same order. The audit walks them in that order with cheapest fixes first, biggest wins last. You see the leaks. We tell you whether they’re fixable in a fortnight or a quarter.
Your website
We start with the thing every customer touches first. Speed, structure, mobile experience, the headline above the fold, the journey from landing page to enquiry, whether your forms work on a Tuesday at 3pm. Most sites have a four-figure number leaking out of them every month — you can’t see it because you built it. We can.
- , Page-speed + Core Web Vitals
- , Mobile UX walk-through
- , Conversion path audit
- , Forms + tracking sanity check
Ads & audiences
If you’re paying Google or Meta, we look at where the money’s actually going. Which keywords. Which audiences. Which lookalikes. Whether the campaigns send traffic to pages that convert. Whether you’re bidding on your own brand name (you probably are). Whether the audience you’re paying to reach is the customer you actually want.
- , Google Ads & Meta account review
- , Audience & targeting check
- , Wasted-spend estimate
- , Conversion tracking verified
The honest hour
An hour on the phone, or in the room if you’re local. No pitch deck. No discovery questionnaire. Just a conversation about your business, what you’re trying to grow, what’s been frustrating you, what you’ve already tried. Then we go away and do the work — data, sector benchmarks, the doc — on our time. You get it either way.
- , 45-minute call (or in-person locally)
- , Post-call research & benchmarking
- , A written document, plain English
- , Yours to keep — no strings
Social, brand & continuity
Last bit. Whether your social presence matches your website, matches your invoices, matches the voice on the phone. Most brands drift across platforms — one person posts on Instagram, another writes the newsletter, the receptionist answers the phone differently again. The audit surfaces that drift. Fixing it is usually the cheapest win on the page.
- , Cross-platform brand walk
- , Tone-of-voice continuity check
- , Visual identity drift audit
- , Quick-wins list, ranked by effort
Three ways in.
Phone if you’d rather talk. Email if you’d rather write. Or the four-box form if you’d like Spike to come back to you with a slot. Whichever, it’s a real human at the other end.